Legal

Privacy Policy

Last updated: 16 June 2026

This Privacy Policy explains how Digita App World ("Glowel", "we", "us") handles information when you use the Glowel mobile app and this website. Glowel is designed to be privacy-first: there is no account to create, and your skincare history is stored on your device by default.

1. Information we collect

Glowel works without an account. The information involved is:

• Skin profile you provide — answers to the onboarding quiz such as skin type, concerns, sensitivities, allergies, pregnancy status (if you choose to share it) and budget preference.
• Photos you capture or choose — selfies for a skin scan and product-label photos for the ingredient scanner.
• Text you enter — pasted ingredient lists and messages you send to the AI coach.
• Activity you log — completed routine steps, streaks, and saved results.
• Limited technical data — basic device/app information needed to operate the service (for example, to route requests to our server). We do not use advertising identifiers and do not track you across other apps or websites.

2. How we use information

• To analyze your skin photo and generate a wellness snapshot.
• To build and update your personalized AM/PM routine and product assessments.
• To power the AI coach so its replies reflect your profile.
• To schedule the optional reminders you turn on.
• To operate, secure, and improve the app.

3. AI processing of photos & text

Glowel's AI features (skin scan, ingredient/product scanner, and the AI coach) work by sending data to a third-party AI provider for processing. We want to be specific about this:

• What is sent: the selfie or photo you capture/choose for a skin scan, the product-label photo or ingredient text you submit to the scanner, and the messages you send to the AI coach (along with the relevant parts of your skin profile that personalize the result).
• Who it is sent to: it is transmitted over an encrypted (HTTPS) connection to our backend, which relays it to our AI provider, Anthropic (the Claude API), for processing.
• How it is used: solely to generate the result you requested (your snapshot, routine, product assessment, or coach reply). It is not used for advertising, is never sold, and is not used to train AI models.
• Protection & retention: Anthropic processes this data under its own commercial terms and privacy and security commitments, which provide protections comparable to those described here. Our backend is not designed to retain your photos after your result is produced.

We ask for your explicit permission inside the app before any of this data is sent, and you can choose not to use the AI features.

4. Storage & on-device data

Your profile, scans, routines, product checks, coach history and logs are stored locally on your device (in the app's on-device database, with photos kept in the app's file storage). This information is not uploaded to a personal account on our servers. If you delete the app, on-device data is removed with it.

5. Sharing & third parties

We share information only with service providers that help us run Glowel:

• AI provider — processes the photos/text you submit to generate results.
• Subscription management (RevenueCat) and the app stores (Apple, Google) — to process and validate purchases.
• Hosting/infrastructure — to operate our backend.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

6. Subscriptions & payments

Glowel offers optional paid subscriptions. Purchases are handled by the app store (e.g. Apple App Store) and our subscription provider, RevenueCat. We receive your subscription status (active or not) but never your full payment card details, which are handled by the store.

7. Notifications

If you enable reminders, the app schedules local notifications on your device at the times you choose. These are generated on-device; we do not send marketing push notifications.

8. Retention & deletion

Because your history is stored on your device, you control it. In the app's Settings you can export your data or delete all data at any time. Deleting all data removes your profile, scans, photos, routine and logs from the device.

9. Your rights

Depending on where you live (for example under the UK GDPR / EU GDPR), you may have rights to access, correct, delete, or restrict the processing of your personal data, and to data portability. Much of this you can do yourself in-app via export and delete. For anything else, contact us at privacy@digitaappworld.uk and we'll respond within the time required by law.

10. Children

Glowel is not directed to children under 13 (or the minimum age in your country), and we do not knowingly collect their information. If you believe a child has used Glowel, please contact us so we can help.

11. Security

We use reasonable technical and organizational measures to protect information, including encrypted transport (HTTPS) for data sent to our backend. No method of transmission or storage is completely secure, but we work to safeguard your information.

12. Changes & contact

We may update this policy from time to time; we'll revise the "Last updated" date above and, where appropriate, notify you in the app. Questions? Email privacy@digitaappworld.uk.